Today was a good day. After literally weeks of pain, we sent out our first real email newsletter today. What may seem like a relatively simple and probably annoying marketing tactic to most people has been driving me crazy trying to figure out the last few weeks.
First of all, let me just say that I have no skills at anything graphic. So after testing as many "free" programs as I have fingers and toes (19 7/8, but that is a whole other story), I decided on using Pixelmator. It isn't free, but had a trial period of 30 days and is relatively inexpensive after that. For the features it has, it is perfect for me. I have used Photoshop in the past, but I have found that no matter how expensive the program, they don't fix a constitutional allergy to being creatively inclined.
I would be remiss if I did not own up to having some help. The fine young gent who designed the original graphics for the site sent me some cleaned up files that I could use. I'd give him a shout, but he is too shy to take the credit.
While my shopping cart platform has email functionality, it does not have templates that are user friendly enough for me to figure out; I checked out and decided to use MailChimp. I mean, between the chimp and the sheep, we are halfway to starting a zoo. How could I not use them?
I'll spare you the rest of the boring days of fiddling with stupid graphics and fonts and figuring out all the other details that anyone who is good at it spends about 15 minutes doing. Hopefully I can start sending out 1 email per week. That is, if it doesn't keep taking me 2 weeks to create one.
Wish me luck.
PS. scroll back to the top of this blog and sign up for the emails. Goodness knows I don't want all this hard work to go to waste. :)